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What does the future hold for business and retail?

Has consumer behaviour changed permanently? How do you reach, inspire and reassure your audience?

These are the big questions this FREE Virtual Seminar will explore to help you adapt and thrive in a post-lock down world. All businesses welcome.

Hosted by: Simon Hamilton, Chief Executive , Belfast Chamber of Trade & Commerce

Topics

Future-proofing Retail
Keynote Speaker: Cate Trotter
How and why to build flexible retail ecosystems that can function well no matter what the future holds
Cate Trotter is the Founder and Head of Trends at Insider Trends, helping brands such as Chanel, Marks & Spencer, Metro Group, Lego and EE innovate and create world-leading retail ecosystems. Cate’s experience of setting up two successful businesses in her twenties has led to her being named a Future 100 and Startup 100 entrepreneur.

Audience Transformation 
Ardmore Planning Director: Ed Henderson
A regular on BBC Radio Ulster, Ed’s status as an expert in his field was recognised in 2019 when he was awarded a place on the Northern Ireland Business First 40Under40 list. Epitomising Ardmore’s commitment to a fully-integrated approach Ed's passion is to help clients gain a deep understanding of their audience through research-driven customer insights.

Channel Transformation
Ardmore e-Commerce Lead: Paul James
Ardmore Senior Media Manager: Ally O'Neill

Serving customers online has shifted to a basic expectation for almost every business. We'll explore how businesses have pivoted and what are the best new (and old) channels to reach your customers.

Communication Transformation
Ardmore Creative Director: Paul Bowen
The communication challenge remains, how can we best engage and inspire our audience? We must achieve a delicate tone of authenticity and reassurance. How can you achieve this for your business?

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