This session will provide an introduction to Google Analytics for those business owners or marketers who have Google Analytics installed on their site but aren't sure how to read the numbers or use the data.
We will also cover the top 5 things to ensure your account is set-up correctly and look at the top products that connect into Google Analytics to facilitate better reaping of customer insights.
Joanne Kearney is managing director of digital analytics consultancy firm GlowMetrics.
The business started in 2013 and has grew to become the only agency in Ireland to be certified by Google in their full suite of Analytics products.
Operating from Belfast and Dublin, GlowMetrics helps companies collect, evaluate and visualise visitor data, collected from website and apps to build customer stories and use it to optimise online journeys.