Learn how to make social media work better for you by hearing the secrets from the professionals

This slide/video-based webinar is presented by Tina Calder of Excalibur Press and Ruth Young of Ruthless Media.

As founder of Excalibur Press publicity management, content creation and copywriting agency Tina has been in the business working in Northern Ireland for the last 25 years and has worked with a number of thought leaders over the years.

Ruth Young, founder of Ruthless Media, is a self-confessed social media geek for over 20 years. For the last 15 years, Ruth has worked with large organisations and SMEs to deliver their social media marketing.

NOTE: Purchase of this webinar INCLUDES the recording being sent out following the session


In this session you will learn how to streamline your social media activity to become more productive in less time.

Trainers Tina Calder and Ruth Young will unveil the tools and secrets used by their companies Excalibur Press and Ruthless Media to create support their clients with their social media management.

What you will learn:

✔️ What social network sites are available and why and when you should use them

✔️ What features you should look out for on each social platform

✔️ Why video should be an essential part of your social media strategy

✔️ A brief guide to advertising on social media

✔️ Maximising your content on social media and how to get the best of it

✔️ Where to get ideas for content

✔️ Social media trends and how to keep track of them

✔️ What are hashtags and why should you use them

✔️ How to grow your social media pages organically

✔️ Tina & Ruth's favourite social media and content tools

✔️ Why your social media should be part of your wider marketing campaign

✔️ How to create content for every step on the customer journey

We've set aside an hour and a half for this overview webinar which will help maximise the time you spend working on your social media. There will be an opportunity to ask questions throughout.

This webinar is aimed primarily at small businesses, single operators, graduates or marketing teams of 1 who want to focus their efforts.

About Tina

Northern Ireland's Content Queen, Tina Calder is a journalist and commentator of 25 years, a publicist of 15 and a multi-platform media professional. The Belfast entrepreneur owns publicity management agency Excalibur Press based in the city's Cathedral Quarter.

From travelling across the UK and Ireland as a showbiz reporter, publicist and tour manager to becoming an award winning business journalist, Tina uses her varied and colourful career experiences to deliver bespoke publicity and communications strategies.

Tina is also the founder and creator of The Content Club a blog which offers a wealth of resources, webinars and downloadables to help businesses with their marketing and communications.

To put it bluntly she'll show you how to get stuff done!

About Ruth

A social media geek for over 20 years. For 15 years, Ruth worked mainly in the not-for-profit sector, but also in roles working in and alongside the public and private sectors. Each position required her to utilise social media to build the organisation’s profile, engage with supporters and customers, encourage donations and volunteer support, or boost sales and find business opportunities.

Ruth was pretty successful at building active and engaged digital communities for her employers and taught herself which platforms were best for each organisation’s needs, discovered tricks of the trade for boosting engagement and visibility, and learned to optimise profiles by tweaking settings and polishing online profiles.

All of this is now applied in what she does through Ruthless Media in partnership with Excalibur Press supporting our clients through paid ads campaign marketing, and solving social media issues in the back end management of accounts.

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