About this event

When entering the Fast-Moving Consumer Goods (FMCG) sector, a meeting with a retail buyer could be the most lucrative you will ever have. The more innovative your offering the greater your chances of capturing interest.

From articulating your innovation to understanding the process required as well as securing that initial meeting to entering a buyer mindset, this seminar will help you prepare to be in the best position to stand out from the rest and persuade a retailer to take a chance on you.

This is a unique opportunity to connect with a leading industry expert to gain tangible and competitive edge to your innovative FMCG business.

Topics covered include:

  • Preparing to approach the buyer
  • Engaging the buyer
  • Understanding the buyer’s mindset
  • Benchmarking your product against your competitors
  • Top tips for elevator pitch and selling yourself and your innovation

Join us at Innovation Factory, for our first in person seminar in over 18 months, for an opportunity to hear from the expert and connect with other FMCG innovators.

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