Everything you need to consider to make your face to face training work as an online course.

This slide/video-based webinar is presented by publicist, journalist and commentator Tina Calder.

As founder of Excalibur Press publicity management, content creation and copywriting agency Tina has been in the business working in Northern Ireland for the last 20 years and has worked with a number of thought leaders over the years.


Regardless of the reasons why you want to take one of your face to face sessions online, the work you have to put in to prepare it is the same.

It is true that you can present your existing slides online through software such as Zoom or GoToMeeting for example, but running a webinar (like this will be) is completely different to creating an online course you’ll be able to sell many times over.

Moving content online simply isn’t a case of chucking up and existing slide deck and hoping for the same results. It’s just simply not going to be the case.

In this webinar you will learn:

  • How to audit and analyse your current course content
  • How to reshape that content for an online course
  • Formatting your new online course
  • How to create a content plan for your course
  • Tactics, tips and tricks to promote it
  • How to create a quick and easy marketing funnel
  • What marketing assets you will need

We'll also delve a little into:

  • Managing your expectations
  • What technology or software you might need
  • Creating timelines for your course

We've set aside an hour and a half for this overview webinar which will help you start thinking about what you need in order to get your course up and running. There will be an opportunity to ask questions throughout.


Content Queen Tina will simplify the online course creation process and give you real and practical tips and advice on how you can begin working on your new products today!


About Tina

Northern Ireland's Content Queen, Tina Calder is a journalist and commentator of 20 years, a publicist of 12 and a multi-platform media professional. The Belfast entrepreneur owns publicity management agency Excalibur Press based in the city's Cathedral Quarter.

From travelling across the UK and Ireland as a showbiz reporter, publicist and tour manager to becoming an award winning business journalist, Tina uses her varied and colourful career experiences to deliver bespoke publicity and communications strategies.

To put it bluntly she'll show you how to get stuff done!

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