With many businesses using the Covid-19 lockdown downtime to work on their communications and marketing assets this is the perfect time to find out how blogging can help you increase brand awareness.
Northern Ireland communication specialists Excalibur Press have announced a free webinar this Thursday April 30 at 3pm to help businesses understand how creating effective blogs can help them create new leads and generate more sales opportunities.
Delivered by Content Queen, Tina Calder, of Excalibur Press, the 90-minute webinar will reveal the benefits of blogging for business, together with a series of tips and tricks to make your blog a success.
In this unique online training and support session Tina will show how to make your blog work for you all the time.
"As a result of the Covid-19 crisis more and more of our clients at Excalibur Press are asking us to help them with their digital transformation” explained Tina.
“That was when we decided to release a range of free webinars in area such as LinkedIn, social media, thought leadership, blogging, creating online courses and webinars, publishing and communication skills.
“The idea was to help businesses use this downtime to fast forward or accelerate their desires to move their services and products online as well as prepare their communication and publicity strategies for when lockdown has been lifted and we can begin to go back to normal.”
Beginning at 3pm on Thursday places are still available to book now for this slide/video-based session.
"Many still see blogs as something for hobbyists, but they are a key part of explaining your business and relating to your clients,” said Tina.
“But to make it work for your business you need the focus and direction to make the content do the right thing for you every time.”
The webinar will see publicist, journalist and commentator, Tina cover why blog for business, what types of blog to use, how to create quick and easy blog posts, the key ingredients for a successful blog, the tools, tips and tricks for content, and how to create quick and easy content from blog posts.
“There are a lot of small tips and tricks and tactics that people can use to ensure they create a long-lasting business rather than just something that will subside when the crisis subsides.
“We've set aside an hour and a half for this webinar which will help you start thinking about what you need in order to supercharge your digital content. There will also be an opportunity to ask questions throughout.”
Throughout the session Tina aims to simplify the blog creation process and give attendees real and practical tips and advice on how you can begin working on their digital content today.
Northern Ireland's Content Queen, Tina Calder is a journalist and commentator of 20 years, a publicist of 12 and a multi-platform media professional. The Belfast entrepreneur owns publicity management agency Excalibur Press based in the city's Cathedral Quarter.
From travelling across the UK and Ireland as a showbiz reporter, publicist and tour manager to becoming an award winning business journalist, Tina uses her varied and colourful career experiences to deliver bespoke publicity and communications strategies.
To put it bluntly she'll show you how to get stuff done!