Find out what is thought leadership and why is it a powerful tool for promoting you, your business or your brand.

This slide/video-based webinar is presented by publicist, journalist and commentator Tina Calder.

As founder of Excalibur Press publicity management, content creation and copywriting agency Tina has been in the business working in Northern Ireland for the last 20 years and has worked with a number of thought leaders over the years.


In this session attendees will learn what thought leadership is, why consider a thought leadership strategy and how it can help their personal brand or business. Tina will take you through types of thought leadership as well as reveal top tips to maximise your thought leadership trajectory.

In this webinar you will learn:

    • What is thought leadership
    • What makes a good thought leader
    • Why should you be considering a thought leadership strategy
    • What can it do for you, your business or your brand
    • Types of thought leadership
    • What kind of content should you be creating
    • Tips, tricks, tools and techniques to maximise your thought leader strategy

and more...

We've set aside an hour and a half for this overview webinar which will help you start thinking about what you need to do to create a thought leadership strategy. There will be an opportunity to ask questions throughout.


Content Queen Tina will will take you through the basics of what thought leadership is, why it can benefit you and how you can begin to create thought leadership style content


About Tina

Northern Ireland's Content Queen, Tina Calder is a journalist and commentator of 20 years, a publicist of 12 and a multi-platform media professional. The Belfast entrepreneur owns publicity management agency Excalibur Press based in the city's Cathedral Quarter.

From travelling across the UK and Ireland as a showbiz reporter, publicist and tour manager to becoming an award winning business journalist, Tina uses her varied and colourful career experiences to deliver bespoke publicity and communications strategies.

To put it bluntly she'll show you how to get stuff done!

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