Find out everything you need to know about using eBooks in your marketing strategy.

About this Event

This webinar is in conjunction with the Northern Ireland Festival of Writing 2020 -

In this session attendees will find out how creating an ebook for their business, brand or service can help increase customer lead generation as well as sales conversions. We'll look at how to plan, create and write an eBook quickly and effectively with minimal hassle.

This slide/video-based webinar is presented by publicist, journalist and commentator Tina Calder.

As founder of Excalibur Press publicity management, content creation and copywriting agency Tina has been in the business working in Northern Ireland for over 20 years and in 2015 launched Excalibur Press' own publishing imprint.

In this webinar you will learn:

  • What is an ebook
  • Why your marketing strategy should contain ebooks
  • How to create a writing plan
  • Ways to fast forward the writing process
  • Types of ebooks
  • Things you need to consider before writing and planning your ebook
  • Ways to publish your ebook
  • How to use your ebook to create leads and drive sales

We've set aside an hour and a half for this overview webinar which will help you start thinking about what you need to do to plan, create and manage your ebook. There will be an opportunity to ask questions throughout.

**Please Note** This session is aimed at ebook beginners. People who have attempted creating one with no success or people who have yet to go on the journey. More experienced ebook creators are also welcome.


Content Queen Tina will break down why creating ebooks should be a key part of your content and marketing strategy, how you can use them effectively and show you some inside secrets of how to create them in record time.


About Tina

Northern Ireland's Content Queen, Tina Calder is a journalist and commentator of 20 years, a publicist of 12 and a multi-platform media professional. The Belfast entrepreneur owns publicity management agency Excalibur Press based in the city's Cathedral Quarter.

From travelling across the UK and Ireland as a showbiz reporter, publicist and tour manager to becoming an award winning business journalist, Tina uses her varied and colourful career experiences to deliver bespoke publicity and communications strategies.

To put it bluntly she'll show you how to get stuff done!

About The Northern Ireland Festival of Writing

The inaugural Northern Ireland Festival of Writing took place in April & May of 2019.

In launching the festival it was our aim to bring together a range of local writers and content creators from across the wide spectrum of talents that we have in Northern Ireland, to run a series of events and workshops wherein those aspiring and emerging in their chosen creative field would have the opportunity to learn from those who had successfully carved a path for them to follow, as well as providing a platform for local writers at all points in their writing journey, to showcase their achievements.

The Festival was a huge success, proving beyond a shadow of a doubt to us, that not only was there a wealth of writing talent in Northern Ireland, keen to be tapped, developed, promoted and celebrated, but also, that the work of The Merlin Project was much needed and appreciated in our current climate.

We had a level of support that went well beyond our expectations, with established artists and organisations willing to give up their time and expertise to help others develop their craft, as well as our database of people wishing to take part in and develop from the festival, reaching numbers of mind-blowing proportions.

About The Merlin Project

At The Merlin Project, we seek to educate, empower and encourage people to use to use the power of their words to help them develop their confidence, enhance and improve their communication skills and overcome personal and societal issues in order to improve the quality of their lives, their relationships, their mental and physical health, as well as their employability.

We also aim to provide opportunities for aspiring and emerging writers and content creators, to develop and hone their craft as well as providing them with a platform to showcase and celebrate their works.

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