Join us for the sixth of our series of  FREE Yes You Can business webinars Marketing - Achieving your Competitive Advantage through a winning Marketing Strategy led by Debbie Rymer, co-creator of the FRECO© Digital Marketing Planning Framework.

Join Debbie as she provides you with crucial information, tools, knowledge and structure to create an effective marketing strategy for your business. In this session Debbie will guide through each step of the planning process and will provide you with templates and real-world insight to help you create targeted marketing plans.

During this 2-hour webinar Debbie will take you through the following:

  • Introduction to the FRECO© Planning Framework
  • Review marketing performance and revenue contribution.
  • Goal setting and marketing objectives.
  • How to use research and insight to create buyer personas and customer journey maps for better targeting.
  • How to create, execute, monitor and measure integrated, multi-channel marketing communications plans
  • How to remain competitive in an ever-changing world.

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