This slide/resource/video-based course is presented by content strategist and copywriter Tina Calder.

As founder of Excalibur Press publicity management, content creation and copywriting agency Tina has been in the business working in Northern Ireland for the last 25 years and has worked with a number of thought leaders and business owners over the years.


In this practical guided mentoring and consulting programme attendees will be taken through all the key elements of your brand story at your pace, focusing on the things that matter to you.

What you will do and learn:

How many times have you had someone asking you for information about your business that you simply do not have?

From marketers, business consultant and PR executives to web developers and prospective clients not having the key information in your brand story can make it very difficult for professionals to deliver excellent results.

In this course not only will you learn about each of these key infrastructure elements of your brand story and marketing collateral but you will be guided through creating each and every one of them.

Things like:

✔️ Brand story

✔️ Brand mission

✔️ Brand vision

✔️ Brand values

✔️ Unique Selling Point

✔️ USP statement & tag line

✔️ Features & Benefits

✔️ Reason To Believe

✔️ Tone of Voice

✔️ Brand content style ...


About Tina

Northern Ireland's Content Queen, Tina Calder is a journalist and commentator of 20 years, a publicist of 12 and a multi-platform media professional. The Belfast entrepreneur owns publicity management agency Excalibur Press based in the city's Cathedral Quarter.

From travelling across the UK and Ireland as a showbiz reporter, publicist and tour manager to becoming an award winning business journalist, Tina uses her varied and colourful career experiences to deliver bespoke publicity and communications strategies.

To put it bluntly she'll show you how to get stuff done!

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