6th Sep 2021 in Arts

Destination CQ BID (Business Improvement District) is celebrating the success of their popular Lunchtime Learning sessions, with more than 1,200 people across the Cathedral Quarter receiving training in a range of skills from marketing, branding, blogging and Google Ads.

With Destination CQ BID’s first term coming to a close, the organisation is holding a postal ballot from those in the area to continue its work. The ballot will run until September 22.

“We need a champion for the area – someone who can help promote the CQ as a place to come, to maintain the sense of vibrancy that we’ve known in the past and perhaps lost in the last 18 months,” said Damien Corr, DCQ BID Manager.

“One of our most successful initiatives was the rollout of the first aid training for 140 BID members, who became certified first aiders following the sessions, while our property improvement grant invested over £17,000 in the area in partnership with our members,” added Stephanie Garner, Project Manager for CQ BID. 

Part of the training they incorporated was “Lunchtime Learnings”. The hour-long sessions were hosted by industry experts with the aim of encouraging businesses to enhance their digital presence. 

“Around 2,000 people attended other courses, marketing, online marketing, digital marketing, and risk assessment,” said Damien.

“We’re very successful in bringing businesses in over lunch breaks and offering formal and informal training opportunities”. 

The sessions provide help and support with the likes of SEO, using different social media platforms, blogging for business and using Google Ads effectively. 

The sessions were recorded and placed on the Cathedral Quarter website alongside additional information, allowing individuals and organisations to access it whenever it is needed.

Digital marketing is a vital part of business success, especially to help with economic growth and recovery since the global pandemic. 

DCQ BID will continue to provide networking opportunities and business training and support to up-skill employers within the area. 

The CQ BID is a not-for-profit company that works on behalf of businesses in the Cathedral Quarter area with the aim of increasing footfall, profitability and safety.

Across the UK, there are 300 different BIDs, with around eight of them in Northern Ireland. Under government legislation, all BIDs have a five-year tenure and they must be re-elected after this if they are to continue their important work.

For more information on Lunchtime Learnings or to access the free content, go to cathedralquarterbelfast.com/lunchtime-learning or contact Damien Corr on 02890 314 011.

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